Privacy Policy

1. Introduction

Printztek (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, process, and safeguard your information when you use our website https://printztek.shop, interact with our services, or engage with our advertising (including through Microsoft Advertising / Bing Ads).

This policy is designed to comply with: General Data Protection Regulation (GDPR) (EU) 2016/679; UK GDPR and UK Data Protection Act 2018; ePrivacy Directive (EU Cookie Law); Microsoft Advertising (Bing Ads) policies and requirements. By using our Website, you acknowledge that you have read and understood this Privacy Policy.

2. Who We Are (Data Controller)

For purposes of GDPR and other applicable data protection laws, the Data Controller is:

3. Personal Data We Collect

3.1 Data You Provide Directly

• Contact details (name, email, phone number, company name).
• Information entered in contact forms, live chat, or service requests.
• Responses to surveys, contests, or promotions.

3.2 Data Collected Automatically

• Device & Technical Data: IP address, browser type and version, device identifiers, operating system, screen resolution.
• Usage Data: Pages visited, time spent, referring/exit URLs, click paths, interaction with forms and buttons.
• Log Data: Date/time stamps, server logs, error reports.

3.3 Cookies and Tracking Data

Website functionality; Analytics and performance measurement; Advertising, retargeting, and conversion tracking (including Microsoft Ads UET).

3.4 Advertising Data

• Interactions with our ads (e.g., which ad was clicked, time/date, campaign source).
• Conversion data (whether you completed a form or made a purchase).
• Pseudonymous identifiers for remarketing and audience segmentation.

4. How We Use Your Data

Purpose — Examples — Legal Basis

• Service Delivery: Providing access to our Website, ensuring uptime and security — Legitimate Interest.
• Customer Support: Responding to inquiries via email or forms — Contract / Legitimate Interest.
• Marketing & Advertising: Running Bing Ads campaigns, retargeting users, measuring ad performance — Consent.
• Analytics: Measuring traffic, performance trends, improving user experience — Consent.
• Legal Compliance: Complying with tax, accounting, and data protection laws — Legal Obligation.

5. Microsoft Advertising (Bing Ads)

5.1 UET Tag (Universal Event Tracking)

We use Microsoft’s UET tag on our Website. It collects information such as pages visited, actions taken (e.g., purchases, form submissions), and metadata about your device/browser. This allows us to track conversions and optimize campaigns.

5.2 Remarketing and Retargeting

With your consent, Microsoft may use cookies to display targeted ads across Bing, MSN, Outlook.com, and partner sites. You may see ads for Printztek after visiting our Website.

5.3 Consent & Control

We do not load UET or marketing cookies for EU/UK visitors until you give explicit consent via our cookie banner. You can withdraw or change your consent at any time. Microsoft acts as an independent data controller for its advertising services.

6. Cookies & Consent Management

6.1 Cookie Categories

• Strictly Necessary Cookies: Essential for site operation (cannot be turned off).
• Functional Cookies: Enable features like remembering preferences.
• Analytics Cookies: Collect usage statistics to improve services.
• Advertising/Marketing Cookies: Enable retargeting, ad personalization, and audience measurement.

6.2 Consent Mechanism

A cookie banner is displayed to EU/UK visitors. You may Accept All, Reject All, or Customize Settings. Your preferences are stored and respected on subsequent visits. You may update or withdraw consent anytime via “Cookie Settings” in the Website footer.

6.3 Opt-Out Options

At Printztek, we prioritize your privacy and give you the option to opt out of sharing your personal information. If you wish to opt out, you can do so by following these steps:

• Email Request: Send an email to info@printztek.shop with the subject line "Opt-Out Request" and include your name and email address associated with your account.
• Account Settings: If applicable, log into your account and update your privacy preferences to restrict data sharing.
• Third-Party Sharing: If you want to opt out of sharing your data with third-party partners, please visit our Opt-Out Page (if applicable) or contact us directly.

We will process your request within 7-10 business days. Note that opting out may affect some personalized features of our services. For more details, please review the following:

• Microsoft opt-out: https://about.ads.microsoft.com
• Browser settings (disable cookies)
• Industry tools: http://optout.networkadvertising.org

7. Data Sharing & Disclosure

We may share data with:

• Microsoft Advertising: for conversion tracking and retargeting.
• Analytics Providers: such as Google Analytics.
• Service Providers: IT hosting, email delivery, customer support tools.
• Legal Authorities: if required by law or to protect legal claims.

All partners are subject to GDPR-compliant Data Processing Agreements (DPAs).

8. International Data Transfers

Data may be transferred outside the EEA/UK (e.g., Microsoft servers in the US). Safeguards include Standard Contractual Clauses (SCCs) and Microsoft’s corporate compliance framework. Users are informed of transfers and protections applied.

9. Data Retention

Retention periods include:

• Cookies & Ad Data: Up to 390 days (Microsoft standard).
• Analytics Data: Typically 14–26 months.
• Form Submissions: Retained until resolved or deleted upon request.
• Legal Data: Retained as required by law (tax, compliance, disputes).

When retention is no longer necessary, data is securely deleted or anonymized.

10. Data Security

We implement appropriate security measures including SSL encryption (HTTPS), access restrictions and authentication, secure servers and firewalls, regular audits and vulnerability testing, and data minimization and pseudonymization where possible.

11. Your Rights under GDPR

• Access – Request copies of your data.
• Rectify – Correct inaccurate or incomplete data.
• Erase – Request deletion of your data.
• Restrict – Limit how your data is processed.
• Portability – Receive your data in a structured format.
• Object – Stop data processing, including profiling and marketing.
• Withdraw Consent – Change cookie/ad settings at any time.

To exercise these rights, email us at info@printztek.shop.

12. Complaints

Contact us directly at info@printztek.shop or file a complaint with your local Data Protection Authority (DPA) in the EU/UK.

13. Third-Party Links

Our Website may contain links to third-party sites. We are not responsible for their privacy practices. Please review their privacy policies before submitting data.

14. Children’s Privacy

Our Website is not intended for children under the age of 16. We do not knowingly collect personal data from minors. If we become aware that we have collected such data, we will delete it immediately.

15. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be published on this page with a new “Last Updated” date. For significant changes, we may notify users via email or Website notice.